In 2023, the travel and tourism industry accounted for 9.1% of the global GDP, a figure that is only expected to rise. Aviation plays a crucial role in this growth, enabling tourism, with 58% of international tourists reaching their destinations by air. As tourism continues to drive economic development globally, the demand for more sustainable options in travel and tourism becomes increasingly important. Airlander, a hybrid aircraft, isn’t just an enabler, it can provide holistic unique and eco-friendly experiences. With floor-to-ceiling windows, unpressurised cabin, and low noise and vibration Airlander provides the perfect environment to explore the world below.
The Scottish Highlands and Islands, a region known for its rugged beauty and rich heritage, face unique challenges when it comes to developing efficient transport infrastructure. With fast-growing cities like Inverness and around 72 inhabited islands, many communities struggle with connectivity, facing issues related to resilience, weather, cost, and capability. As the region seeks to boost its economy while protecting its natural landscape, an opportunity is emerging to enhance tourism and drive economic growth.
Hybrid Air Vehicles, in partnership with AECOM, HITRANS, Highlands and Islands Airports Limited, Orkney Islands Council, and Highlands and Islands Enterprise, conducted a concept of operations study as part of the Sustainable Aviation Test Environment (SATE) programme. This study provided a clear picture of Airlander 10’s ability to complement the existing transportation network and deliver a novel capability in the region.
The benefits of introducing Airlander 10 include greatly improved regional connectivity, which will significantly expand current services. This expanded connectivity will not only facilitate the movement of residents but also open up new tourist routes, making it easier for visitors to explore the hidden gems of the Highlands and Islands. Airlander’s ability to land on any relatively flat surface, including water, opens up a range of new opportunities for tourism, allowing visitors to experience parts of the region that were previously difficult to reach. 89% of tourism service providers have seen higher demand for experiential travel, which typically offers more personalised and unique leisure experiences compared to conventional vacations (RLA Global).
In 2023, international travel to Scotland continued its strong recovery from the pandemic, with visitor numbers surpassing levels seen in 2019 and 2022. An influx of tourists necessitates reliable transport links, or else the region risks significant disruption. Airlander can help the Highlands and Islands reap the economic benefits of a thriving tourism industry, providing the essential connectivity needed to support increased visitor numbers.
Moreover, it’s integral that the natural beauty of the region is preserved. For too long, growth has been inextricably linked to emissions. Airlander 10 offers up to 90% emissions reduction, with a pathway to zero emissions through hydrogen fuel cells by 2030. This commitment to sustainability ensures that as tourism in the region grows, it can do so in a sustainable way that protects the very landscapes that draw visitors from around the world.
Preserving the local environment is imperative, as is bolstering regional economies. The Highlands and Islands are poised to reap the benefits of both, with Airlander 10 set to play a crucial role in the future of tourism and economic development in the region. By enhancing both passenger and freight connectivity, Airlander complements existing transport networks, ensuring the region’s growth is both sustainable and well-connected.